As shown above, calling the UK from the US can be as little as $1.99/month (which equates to 100 minutes of talk time). While it is very affordable, pricing for Viber Out pricing does change based on the location you want to call. Viber Out has appealed to the market by understanding demand and offering an affordable cost compared to its competitors. While Viber is not the only player in the crowded messaging app space, WhatsApp, has yet to offer out of app calling, and Skype (its closest competitor) offers a similar service, where their out of app calls are priced based on location. Now, it’s offered world-wide as an affordable calling alternative to cell-phone carriers. In an effort to assist in the crisis, Viber offered Viber Out to local residents so that they could quickly get in touch with family, friends, and needed emergency services. The service first emerged in the Philippines, following Typhoon Haiyan in 2013. With the positive user feedback surrounding out of app calling, many competitors in the app-messaging space will probably be soon to follow. Viber Out users no longer have to be in fear of massive international calling rates, and are able to reach anyone, at anytime, from anywhere. Users are able to call any number, whether it’s a landline or cellphone, all around the world, at a lower cost rate than your average phone service provider, which solves issues with roaming fees or having to transfer to a local SIM while traveling. Viber, has done a good job in understanding the need between in-app calling and out-app calling, which is why it has introduced Viber Out to over 900 million users worldwide. International calling rates are still high, and although we can now make in-app phone calls between users (like on WhatsApp), there is still the friction that exists when needing to call landlines from abroad. Going abroad and having to do something as simple as make a dinner reservation, becomes difficult and costly. Unfortunately the one thing that hasn’t changed is how we make phone calls. We can talk, text, and reach our friends with the blink of a wifi password. The advancement of phone technology has made it extremely easy to constantly connect to the world around us.
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